I’m a creative producer and storyteller, blending content, strategy, and experience design to create work that engages, connects, and delivers measurable impact. I focus on translating ideas into meaningful, user-centred experiences that work across touchpoints.

My experience spans digital campaigns, immersive experiences, and film for clients including Mastercard, Lexus, and Telstra, across sectors from finance, tech, FMCG to arts and education. I thrive on collaborating with teams and stakeholders to turn strong concepts into practical, high-impact outcomes.

With roots in documentary filmmaking and performance, I bring a thoughtful, people-centred perspective to digital storytelling, ensuring experiences resonate with audiences. My work has been featured at festivals including Melbourne International Film Festival and Melbourne Documentary Film Festival.

I hold a Master of Fine Arts (Film & TV – Documentary) from Victorian College of the Arts, University of Melbourne, and a Bachelor of Arts (Honours) from Beijing Film Academy.