I’m a project manager, creative producer, and strategic storyteller driven by work that connects, inspires, and delivers impact. With a multidisciplinary background across content, campaigns, and experience design, I bring a marketing mindset to every project — blending creativity with clarity to shape stories that resonate.

My career spans big-brand activations, digital builds, and grassroots campaigns, with clients including Mastercard, Lexus, Cadbury, Telstra, Rexona, and SkinCeuticals. From FMCG and emerging tech to arts, education, and government, I thrive in translating bold ideas into tangible outcomes that drive engagement and value across sectors.

Whether managing a national campaign, directing a branded film shoot, or navigating stakeholder needs across cultures, I’m skilled at aligning creative and delivery — leading teams with empathy, precision, and a clear focus on results.

As a bilingual, first-generation Chinese Australian, I bring a global lens to local storytelling. My background in documentary filmmaking and performance gives me a unique edge in crafting emotionally intelligent work that cuts through and connects. My film work has screened at the Melbourne International Film Festival, Melbourne Documentary Film Festival, and Dumbo Film Festival.

I hold a Master of Fine Arts (Film & TV – Documentary) from Victorian College of the Arts, University of Melbourne, and a Bachelor of Fine Arts (Acting, Honours) from Beijing Film Academy. Outside of work, I write stories that explore relationships, culture, and identity — always looking to reflect the world around me.

Let’s create work that matters.